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Beauty rituals. Facial cleansing

When life becomes hectic, fast paced and stressful, it is imperative to find the time for ourselves, to take care of our body and mind.

Brief moments, simple gestures, beauty and wellness rituals such as the Beauty Routine become essential to make us feel good and give a new life to the face skin. After all, it is the most beautiful garment we wear.

Removing the impurities from the face is the first step when performing a proper beauty routine, but what is the real secret to having a fresh, radiant and even skin at all times?

Facial cleansing, a treatment that has a deeper effect if repeated at least once a week.

Natural Beauty

Facial cleansing is a real beauty ritual to be performed every week. It cleanses the face in depth in a delicate and effective way, eliminating impurities, make-up, smog and toxins. It cleanses and refreshes, leaving the skin bright, fresh and extremely soft. In order to have the desired result at home, it is essential to choose the specific products for our skin type and use them in the right order.

Natural Beauty: the perfect Beauty Routine

Philip Martin's has designed the home Beauty Routine dedicated to the well-being of the face: Natural Beauty. A treatment that becomes a sensory experience for a beautiful and perfect facial skin even in the moments when we do not wear any makeup.

What are the steps and the products suitable for the various types of skin? Let's find out together.

Step 1 Cleansing

The first step of the Natural Beauty Routine is the facial cleansing, performed with the use of Cloud Remove and Cloud Cream products. They are both suitable for all skin types, even the most sensitive.

To remove make-up from the face, eyes and lips, use the Cloud Remove make-up remover water without rinsing. This product has a delicate, fresh and light action.

To apply Cloud Remove, spray the product directly on the skin or on cotton pads and cleanse the face with circular movements.

To cleanse the face and restore a healthy, natural look to the complexion, apply Cloud Cream. Spread the product on the skin of the face with a light massage and rinse with warm water. The face is now ready for the next steps of the Beauty Routine.

A clean and more hydrated skin, in fact, will allow the products applied subsequently to penetrate in depth.

Step 2 Toning

In order to rebalance the skin of the face after cleansing, apply Cloud Booster Tonic.

This product is not a simple tonic, but a real amplifier of skin well-being that moisturises and gives freshness while stimulating the formation of collagen.

Spray the product directly on the face, neck and décolleté and you will immediately feel the fresh sensation. Let the product absorb by tapping with your fingers.

Step 3 Exfoliate

For a brighter complexion and velvety soft skin, exfoliate your face with Face Scrub, the product that has an emollient action thanks to the soft texture of the Mediterranean olive stone granules.

Face Scrub eliminates the superficial layer of the skin, it evens out the complexion, it promotes cell turnover and it offers a deeper facial cleansing.

Apply a small dose of Face Scrub on face, neck and décolleté and massage gently with circular movements, then rinse with water. Repeat the massage in the areas with more impurities.

Step 4 Detox

The fourth step of the Natural Beauty Beauty Routine is dedicated to the application of a beauty mask to rebalance the skin of the face after exfoliation and facilitate the penetration of the functional substances and nutrients it needs. What is the most suitable mask for our face?

It depends on the needs of our skin.

Pure Mask is suitable for mixed and impure skin, while Calming Mask is specific for sensitive, irritated skin that is more delicate.

Pure Mask is a cream face mask that has a purifying, astringent and soothing action.

The application of Pure Mask is very simple: spread the right amount of product on the face, neck and décolleté and leave it on for 15 minutes.

In areas with more impurities, apply a greater quantity of product. After the exposure time, moisten the fingertips of the hands, massage the face and then rinse with water.

Calming Mask is a cream face mask with a calming and lightening effect that prevents the signs of aging and protects the skin from pollution. Apply the right amount of Calming Mask on face, neck and décolleté and leave on for 10 minutes. After the exposure time, moisten the fingertips of the hands, massage the face and then rinse with water.

Step 5 Moisturise

The last step for a perfect facial cleansing is the application of the cream, which is essential for maintaining a hydrated, healthy and beautiful skin.

InTheDay is a moisturising day emulsion suitable for all skin types, excellent for fragile and sensitive skin that reddens easily. Apply the proper amount of cream and massage on the face, neck and décolleté until completely absorbed.

The skin of the face will now appear brighter, fresher and with a more homogeneous complexion. When performed consistently and for a longer amount of time, the ritual will lead to a softer and more elastic skin. To maintain the result of facial cleansing, just take a few minutes to cleanse and moisturise the skin daily: it has to be the first gesture in the morning and the last one in the evening.

For professional facial cleansing, we recommend a treatment every 4/6 weeks, as needed, in a trusted Philip Martin's beauty center.


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